Documentation

Autonomous Campaigns Overview

Autonomous campaigns run automatically on a schedule, generating and publishing content without manual intervention. CampaignOps uses AI to make decisions about content quality.

What are Autonomous Campaigns?

Autonomous campaigns:

  • Run automatically on a schedule you set
  • Generate content using your brand and campaign settings
  • Make decisions about content quality using confidence scores
  • Auto-publish high-confidence content (≥80%)
  • Review low-confidence content via AI or human review
  • Learn from performance data to improve over time
  • Track execution history for monitoring and optimization

How They Work

The Autonomous Process

  1. Schedule - Set when to run (daily, weekly, monthly)
  2. Generate - Content created using brand and campaign
  3. Score - Confidence scores calculated (0-100%)
  4. Decide:
    • ≥80% confidence → Auto-publish
    • 60-79% → Auto-publish with warning
    • 40-59% → Review (AI or Human)
    • <40% → Skip
  5. Learn - System improves over time

Confidence Scores

  • High (≥80%) - Auto-publish immediately
  • Medium (60-79%) - Auto-publish with warning
  • Low (40-59%) - Send to review
  • Very Low (<40%) - Skip

You Stay in Control

  • Custom thresholds - Adjust confidence levels
  • Human review mode - Route low-confidence to Review Room
  • Emergency controls - Pause, resume, or stop anytime
  • Execution history - Monitor all decisions
  • Override decisions - Approve or reject in Review Room

When to Use

Great for:

  • Regular content (weekly social posts, newsletters)
  • Consistent messaging (when brand is well-defined)
  • Time savings (automate routine content creation)
  • Multi-platform (coordinated posting across channels)
  • Performance learning (system improves over time)

Consider manual for:

  • High-stakes content (ads, compliance-sensitive)
  • New campaigns (test manually first)
  • Experimental content (testing new approaches)
  • One-time campaigns (special events, launches)

Setup Time

  • Initial setup: 5-10 minutes
  • Ongoing: Fully automated
  • Monitoring: 5 minutes per week recommended

Plan Requirements

Autonomous campaigns are available on Pro and Agency plans only.

Next Steps

  • Set up your first autonomous campaign in the Campaigns section
  • Configure your schedule and topics
  • Learn about confidence scores in the dashboard

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