Brand Best Practices
Follow these best practices to get the best results from your brand profile and create consistently great content.
The Golden Rule: More Detail = Better Content
Make your brand profile detailed and specific. Every detail helps CampaignOps create better content.
❌ Bad:
"We sell software"
✅ Good:
"We sell AI-powered project management software for remote teams of 10-50 people"
✅ Better:
"We sell AI-powered project management software for remote teams of 10-50 people. Our main differentiator is automation that saves teams 10+ hours per week. We serve B2B SaaS companies and agencies. Our customers love our simple interface and powerful automation features."
1. Start Detailed
Don't rush. Take time to add:
- Specific target audience - Not "businesses," but "B2B SaaS companies with 50-200 employees"
- Clear value proposition - What makes you different and why it matters
- Concrete proof points - Specific metrics, testimonials with names
- Detailed products - Not just "software," but what it does and who it's for
Time investment: 15-20 minutes. Pays off in better content quality.
2. Update Regularly
Your brand isn't set in stone.
Quarterly Reviews
- Review every 3 months
- Update outdated information
- Add new products/services
- Refresh proof points
When Launching New Products
- Add product descriptions
- Update value proposition
- Add new target audiences
- Include new proof points
When Getting New Testimonials
- Add customer quotes
- Include case study results
- Add new metrics
- Update social proof
When Brand Voice Evolves
- Adjust tone sliders
- Update forbidden phrases
- Refine messaging
- Update CTAs if needed
3. Use Proof Points Effectively
Proof points make content more credible and compelling.
Specific Metrics
- ❌ "We help companies grow"
- ✅ "We helped 50+ companies increase revenue by an average of 40% in 3 months"
Social Proof
- ❌ "Used by many companies"
- ✅ "Used by 500+ companies including Fortune 500 brands"
Testimonials
- ❌ "Customers love us"
- ✅ "John Smith, CEO at ABC Corp: 'This tool saved us 20 hours per week'"
Case Studies
- Include specific results
- Mention customer names (with permission)
- Include metrics and outcomes
- Show before/after when possible
4. Define Tone Clearly
Tone sliders are powerful - use them accurately.
Test Different Combinations
- Try various slider positions
- Review generated content
- Adjust until content sounds right
- Save when perfect
Match Your Actual Voice
- Don't guess - review existing content
- Look at website copy
- Check social media posts
- Match what you actually sound like
Platform-Specific Tones
- Different tones for different platforms
- LinkedIn: more formal
- Twitter: more casual
- Adjust in channel preferences
5. List Forbidden Phrases
Prevent AI from using unwanted language.
Corporate Jargon
Add phrases you avoid:
- "Synergy"
- "Leverage" (as verb)
- "Disrupt"
- "Game-changer"
- "Think outside the box"
Competitor Names
- Add if you don't mention them
- Prevents accidental mentions
- Keeps content focused
Off-Brand Language
- Phrases that don't match voice
- Words you never use
- Language that feels wrong
How to Find
- Review generated content
- Note phrases you don't like
- Add to forbidden phrases
- Re-run modules to verify
6. Set Default CTAs
Ensure consistent call-to-action phrases.
Examples by Business Type
SaaS:
- "Start Free Trial"
- "Get Started Free"
- "Try Free for 14 Days"
E-commerce:
- "Shop Now"
- "Add to Cart"
- "Buy Now"
Service Business:
- "Get Started Today"
- "Schedule a Call"
- "Request a Quote"
Content/Blog:
- "Read More"
- "Subscribe"
- "Download Guide"
Best Practices
- Use 2-3 default CTAs
- Make them action-oriented
- Keep consistent
- Test different CTAs
7. Be Specific with Target Audience
Vague audiences lead to vague content.
Bad Examples
- ❌ "Businesses"
- ❌ "Everyone"
- ❌ "Small companies"
Good Examples
- ✅ "B2B SaaS companies with 50-200 employees"
- ✅ "Marketing directors at mid-size companies"
- ✅ "Remote teams of 10-50 people"
- ✅ "E-commerce businesses selling $1M-$10M annually"
Include Details
- Company size
- Industry
- Job titles/roles
- Geographic location (if relevant)
- Pain points
8. Define What You're NOT
Clarify who you don't serve.
Examples
- "Not for enterprise companies (we focus on SMB)"
- "Not for individual consumers (B2B only)"
- "Not for companies without remote teams"
- "Not for industries requiring heavy compliance"
Helps AI avoid creating content for wrong audience.
9. Keep It Current
Outdated profiles create outdated content.
Regular Maintenance
- Review quarterly
- Update when things change
- Remove outdated information
- Add new information promptly
Version Management
- Use version history to track changes
- Test new versions before rollout
- Keep notes on why you changed things
10. Test and Iterate
Your first brand profile won't be perfect - that's okay!
Process
- Create initial brand
- Run a few modules
- Review content quality
- Identify what's missing
- Update brand
- Test again
- Repeat
What to Look For
- Content doesn't sound like you → Adjust tone
- Missing key information → Add details
- Wrong audience → Refine target audience
- Off-brand phrases → Add to forbidden list
- Weak proof points → Add testimonials/metrics
Common Mistakes
1. Being Too Vague
- ❌ "We help businesses"
- ✅ Be specific about who and how
2. Skipping Proof Points
- ❌ No testimonials or metrics
- ✅ Add specific, credible proof
3. Wrong Tone
- ❌ Sliders don't match voice
- ✅ Test and adjust until right
4. Not Updating
- ❌ Profile from 6 months ago
- ✅ Update regularly
5. Too Many Forbidden Phrases
- ❌ Blocking everything
- ✅ Only block what you truly avoid
Measuring Success
Quality Scores
- Check in Review Room
- 80%+ = excellent
- 70-79% = good
- Below 70% = needs improvement
Content Review
- Does content sound like you?
- Is messaging consistent?
- Are CTAs appropriate?
- Is tone correct?
Iteration
- Low scores? → Improve brand detail
- Wrong tone? → Adjust sliders
- Off-brand phrases? → Add to forbidden list
- Missing info? → Add more detail
Next Steps
Back to: Brands Overview