Creating a Brand
Your brand is the foundation of all content. Choose one of three options:
- AI-powered (recommended) - Fastest and easiest
- Manual - Full control
- Basic profile - Quick start, enhance later
Option 1: AI-Powered (Recommended)
Fastest way to create a complete brand profile.
Step 1: Start
- Go to Brands → Click "Create with AI"
Step 2: Provide Input
Option A: Website URL
- Paste your website URL
- AI analyzes and extracts brand info
Option B: Text Description
- Describe your brand in 2-3 sentences
- Include: what you do, who you serve, what makes you different
Example:
"We're a SaaS company that helps remote teams manage projects. We serve teams of 10-50 people and our main differentiator is AI-powered automation that saves 10+ hours per week."
Step 3: Generate
- Click "Generate Brand"
- Wait 30-60 seconds
- Progress indicator shows status
Step 4: Review
AI creates a complete profile with:
- Confidence scores - Progress bars per section
- Suggestions - Improvement recommendations
- Missing fields - Areas needing info
Review all sections before creating.
Step 5: Edit (Optional)
- Click any field to edit
- Adjust tone sliders
- Add/remove information
- Fill missing sections
Step 6: Create
- Final review
- Click "Create Brand"
- Ready to use!
Option 2: Manual Creation
Full control from scratch.
Step 1: Start
- Go to Brands → Click "Create Manually"
Step 2: Fill Form
Basic Information
- Brand name, description, industry, website
Products & Services
- What you offer, key features, main products
Target Audience
- Who you serve, demographics, pain points
Positioning
- Market position, differentiators, competitive advantages
Value Proposition
- Why customers choose you, key benefits, USPs
Proof Points
- Testimonials, case studies, metrics
Tone & Voice (sliders)
- Formality: casual ↔ formal
- Energy: calm ↔ energetic
- Humor: serious ↔ playful
Phrases
- Always use / Never use
- Forbidden words
Claims Policy
- What claims you can make
- Compliance requirements
Default CTAs
- Standard call-to-action phrases
Channel Preferences
- Preferred platforms, format preferences
Step 3: Save
- Review everything
- Click "Create Brand"
- Ready to use!
Option 3: Basic Profile (Quick Start)
Start immediately, enhance later.
- Skip brand creation during onboarding
- CampaignOps creates a basic brand profile automatically
- Start using it right away
- Enhance later by editing
Basic profile includes:
- Basic brand name
- Minimal description
- Default tone settings
- Standard CTAs
Upgrade anytime by editing and adding details.
Tips
Be Specific
- ❌ "We sell software"
- ✅ "We sell AI-powered project management software for remote teams of 10-50 people"
- ✅ Better: Include audience, pain points, unique value, proof points
Include Examples
Add specific proof points:
- "Increased revenue by 40% in 3 months"
- "Used by 500+ companies"
- Customer quotes with names
Set Tone Accurately
Match your actual brand voice. Test combinations and review generated content.
List Forbidden Phrases
Avoid:
- Corporate jargon
- Competitor names
- Off-brand language
After Creation
- Ready to use - Start running modules immediately
- Edit anytime - Click brand to edit
- Version history - Each edit creates new version (v1, v2, etc.)
- Use in modules - Select brand when running modules
Common Questions
How long does AI generation take?
- Usually 30-60 seconds (depends on input/website complexity)
What if AI generation fails?
- Try again with different input
- Use manual creation
- Start with basic profile and enhance later
Can I edit after creation?
- Yes! Click brand to edit anytime. Creates new version.
Do I need to fill everything?
- No, but more detail = better content quality. Start basic, add over time.
Can I have multiple brands?
- Yes! Starter: 1, Pro: 3, Agency: 10 (add-ons available)