What is a Brand Profile?
Your brand profile is the foundation of CampaignOps. It's your brand's complete identity that ensures all content is consistent, on-brand, and high-quality.
Why Brand Profiles Matter
Think of it as your brand's instruction manual. Just like a style guide helps designers create consistent visuals, your brand profile helps CampaignOps create content that:
- Sounds like you - Matches your voice and tone
- Says the right things - Uses your messaging
- Reaches the right people - Targets your ideal audience
- Stays on brand - Avoids unwanted phrases
What's Inside?
Your brand profile contains everything CampaignOps needs:
Brand Information
- Name, description
- Products/services
- Industry, market position
Target Audience
- Who you serve (ideal customers)
- Who you don't serve
- Pain points and needs
- Multiple audience segments (Pro+) - Define granular segments with demographics, psychographics, and segment-specific tone adjustments
Positioning
- Unique market position
- Differentiators
- Competitive advantages
Value Proposition
- What makes you special
- Why customers choose you
- Key benefits
Proof Points
- Testimonials
- Case studies
- Metrics, social proof
- Awards
Tone & Voice (sliders)
- Formality: formal ↔ casual
- Energy: calm ↔ energetic
- Humor: serious ↔ playful
Phrases
- Always use (do's)
- Never use (don'ts)
- Forbidden words
Claims Policy
- What claims you can make
- Compliance requirements
Default CTAs
- Standard call-to-action phrases
- Consistent across content
Channel Preferences
- Preferred platforms
- Format preferences
- Content style per channel
Knowledge Base (Pro+)
- Knowledge Base - Store FAQs, guidelines, examples, and reference materials
- Documents - Upload brand assets, style guides, and reference documents
- Examples - Save example content pieces that represent your brand well
Analytics & Intelligence (Pro+)
- Brand Analytics - Track completeness, usage statistics, quality metrics, and consistency scores
- AI Suggestions - Get AI-powered recommendations for improving your brand profile
- Content References - See all content generated using this brand
- Usage Insights - Understand which modules and campaigns use your brand most
Campaign & Module Configuration (Pro+)
- Campaign Rules - Set required/forbidden modules, module sequences, input constraints, timing, and frequency rules
- Module Configurations - Configure default inputs, input overrides, gate overrides, and prompt additions per module
- Content Strategy - Define content pillars, content mix, messaging frameworks, and distribution channels
- Content Calendar - Set up seasonal, event-based, and recurring content calendars with themes and tone adjustments
Performance & Optimization (Pro+)
- Performance Benchmarks - Set targets for engagement, conversion, reach, and quality scores per platform/module
- Content Library - Build a reusable library of snippets, templates, hooks, CTAs, and headlines
- A/B Testing Configurations - Define A/B tests for headlines, CTAs, tone, and formats
Intelligence & Insights (Pro+)
- Competitor Analysis - Track competitors, analyze positioning, identify differentiation points
- Content Scoring Rules - Create custom scoring rules beyond standard gates with weighted criteria
Brand Profile Types
Basic Profile
Minimal profile created automatically if you skip setup:
- Basic brand name
- Minimal description
- Default tone settings
- Standard CTAs
Good for: Quick starts, testing, simple use cases
Complete Profile
Full profile with all details filled in. Includes everything listed above.
Good for: Best content quality, professional use, brand consistency
Upgrade anytime by editing and adding details.
How It Works
When you run a module or campaign:
- CampaignOps reads your brand profile - Understands your identity, including all configurations
- Applies brand configurations (Pro+) - Campaign rules, module configs, content strategy, and calendar influence are automatically applied
- Generates content - Matches your brand using knowledge base, examples, and content library
- Checks consistency - Verifies alignment with brand guidelines
- Applies custom scoring (Pro+) - Custom scoring rules are evaluated
- Scores quality - Shows match quality with detailed analytics
More detail = better quality scores. Brand configurations enhance content automatically.
Brand Versions
Every edit creates a new version (v1, v2, v3, etc.):
- History preserved - See brand evolution
- Module consistency - Modules reference specific versions
- Rollback option - Use previous versions if needed
Best Practices
Start Detailed
More detail = better content.
- ❌ "We sell software"
- ✅ "We sell AI-powered project management software for remote teams of 10-50 people"
Update Regularly
- Review quarterly
- Update on new product launches
- Add new proof points
- Adjust tone if voice evolves
Use Proof Points
Add specific examples:
- "Increased revenue by 40% in 3 months"
- "Used by 500+ companies"
- Customer quotes with names
Define Tone Clearly
Match your actual voice:
- Test different slider combinations
- Review generated content
- Adjust if content feels off-brand
List Forbidden Phrases
Prevent unwanted language:
- Corporate jargon you avoid
- Competitor names
- Off-brand phrases
Common Questions
Do I need a brand profile?
- You can start with basic, but complete profile gives better results.
Can I have multiple brands?
- Yes! Starter: 1, Pro: 3, Agency: 10 (add-ons available).
How often should I update?
- Review quarterly or on new product launches. Update proof points as you get testimonials.
What if my brand changes?
- Edit your brand - creates new version automatically. All new content uses latest version.
Can I use AI to create it?
- Yes! Use "Create with AI" button and paste website URL or describe your brand.