Documentation

Advanced Brand Features (Pro+)

Complete guide to advanced brand management features available on Pro and Agency plans.

Overview

Advanced brand features help you:

  • Store more brand knowledge - Knowledge base, documents, examples
  • Track brand health - Analytics and intelligence
  • Configure campaigns - Rules, module configs, strategies
  • Optimize performance - Benchmarks, content library, scoring

💡 Tooltip: These features are available on Pro and Agency plans. Upgrade to unlock advanced brand management.

Knowledge Base

Store detailed brand information that enhances content generation.

Knowledge Base Entries

Create entries for:

  • FAQs - Frequently asked questions about your brand
  • Guidelines - Brand voice, style, and content guidelines
  • Examples - Example content that represents your brand well
  • References - Reference materials and resources
  • Assets - Brand assets and resources

💡 Tooltip: AI uses knowledge base entries when generating content. More entries = better context for content creation.

How to Use:

  1. Go to Brand Editor → Knowledge Base tab
  2. Click "Add Entry"
  3. Choose category (FAQ, Guideline, Example, Reference, Asset)
  4. Add title, content (markdown supported), and tags
  5. Save entry

Best Practices:

  • Add detailed guidelines for voice and tone
  • Include examples of your best content
  • Tag entries for easy searching
  • Update regularly as brand evolves

Documents

Upload brand assets and reference documents:

  • PDFs (style guides, brand guidelines)
  • Images (logos, brand visuals)
  • Other documents (reference materials)

💡 Tooltip: Documents are stored securely and can be referenced during content generation. OCR is used to extract text from PDFs for search.

How to Use:

  1. Go to Brand Editor → Documents tab
  2. Click "Upload Document"
  3. Select file (PDF, image, or other)
  4. Add name, description, and tags
  5. Upload

Best Practices:

  • Upload official brand guidelines
  • Include visual style guides
  • Tag documents for organization
  • Keep documents current

Examples

Save example content pieces that represent your brand well:

  • Social media posts
  • Email campaigns
  • Landing pages
  • Ad copy
  • Other content types

💡 Tooltip: Examples help AI understand your brand voice and style. Include your best-performing content as examples.

How to Use:

  1. Go to Brand Editor → Examples tab
  2. Click "Add Example"
  3. Enter title, content, content type, and platform
  4. Add context (why this is a good example)
  5. Add performance notes (if available)
  6. Save

Best Practices:

  • Include your top-performing content
  • Add context explaining why it's good
  • Include performance metrics when available
  • Update examples regularly

Analytics & Intelligence

Track brand health and get AI-powered suggestions.

Brand Analytics Dashboard

View comprehensive brand metrics:

  • Completeness Score (0-100%) - How complete your brand profile is
  • Usage Statistics - Which modules and campaigns use this brand
  • Quality Metrics - Content quality scores over time
  • Consistency Tracking - How well generated content matches brand

💡 Tooltip: Aim for 80%+ completeness score for best results. Higher completeness = better content quality.

How to Use:

  1. Go to Brand Editor → Analytics tab
  2. View completeness score and progress bar
  3. Check usage statistics by module and campaign
  4. Review quality metrics and consistency trends
  5. Use insights to identify improvement areas

Best Practices:

  • Check analytics monthly
  • Focus on improving completeness score
  • Review usage patterns to optimize
  • Track quality trends over time

AI Intelligence

Get AI-powered suggestions for improving your brand:

  • Completeness Analysis - Suggestions for missing fields
  • Improvement Recommendations - Best practices and enhancements
  • Inconsistency Detection - Find content that doesn't match brand
  • Example Recommendations - Suggested examples to add

💡 Tooltip: AI suggestions are based on best practices and your brand data. Review suggestions regularly to improve your brand profile.

How to Use:

  1. Go to Brand Editor → Intelligence tab
  2. View completeness score with suggestions
  3. Review improvement recommendations by category
  4. Check inconsistency detections with severity levels
  5. See recommended examples to add
  6. Apply suggestions to improve your brand

Best Practices:

  • Review suggestions monthly
  • Prioritize high-severity inconsistencies
  • Add recommended examples
  • Track improvements over time

Content References

View all content generated using this brand:

  • Module runs
  • Campaign executions
  • Content previews
  • Links to original content

💡 Tooltip: Content references help you see how your brand is being used across all content. Use this to identify patterns and improve brand usage.

How to Use:

  1. Go to Brand Editor → Content tab
  2. View all content generated for this brand
  3. Filter by module type, campaign, or date
  4. Click to view full content and gate scores
  5. Use insights to improve brand profile

Best Practices:

  • Review content references regularly
  • Identify patterns in content generation
  • Use insights to refine brand profile
  • Track content quality over time

Usage Insights

Understand how your brand is being used:

  • Module Usage - Which modules use this brand most
  • Campaign Performance - Campaign metrics by brand
  • Top Content - Top-performing content based on gate scores
  • Usage Suggestions - AI-powered recommendations based on usage patterns

💡 Tooltip: Usage insights help you optimize brand usage and identify opportunities for improvement.

How to Use:

  1. Go to Brand Editor → Insights tab
  2. Select time period (7, 30, 90, 365 days)
  3. View module usage statistics with success rates
  4. Check campaign performance metrics
  5. Review top content and usage suggestions
  6. Apply suggestions to improve brand usage

Best Practices:

  • Review insights monthly
  • Focus on high-usage modules
  • Optimize campaigns based on performance
  • Apply usage suggestions regularly

Campaign & Module Configuration

Configure how campaigns and modules work with your brand.

Campaign Rules

Set rules that automatically apply to campaigns:

  • Required Modules - Force certain modules to always run
  • Forbidden Modules - Prevent certain modules from being used
  • Module Sequences - Define preferred module orderings
  • Input Constraints - Set default or required inputs
  • Timing Rules - Best times to run campaigns
  • Frequency Rules - How often campaigns should run

💡 Tooltip: Campaign rules automatically apply when creating or executing campaigns. They ensure consistency and enforce brand requirements.

How to Use:

  1. Go to Brand Editor → Rules tab → Campaign Rules
  2. Click "Add Rule"
  3. Choose rule type (required_module, forbidden_module, etc.)
  4. Configure rule settings (JSON format)
  5. Set priority and description
  6. Save rule

Best Practices:

  • Set required modules for consistency
  • Use forbidden modules to prevent unwanted content
  • Define sequences for common workflows
  • Set timing rules for optimal posting

Module Configurations

Configure default settings per module:

  • Default Inputs - Default values for module inputs
  • Input Overrides - Force certain input values
  • Gate Overrides - Custom gate configurations
  • Prompt Additions - Additional context for AI generation

💡 Tooltip: Module configs automatically apply when running modules. They save time and ensure consistency across module runs.

How to Use:

  1. Go to Brand Editor → Rules tab → Module Configurations
  2. Click "Add Configuration"
  3. Select module (e.g., x_post_pack)
  4. Set default inputs (JSON format)
  5. Configure input overrides if needed
  6. Add prompt additions for extra context
  7. Save configuration

Best Practices:

  • Set defaults for frequently used values
  • Use overrides for brand-specific requirements
  • Add prompt additions for important context
  • Test configurations before relying on them

Content Strategy

Define your content strategy:

  • Content Pillars - Main content themes
  • Content Mix - Ratios (educational vs promotional)
  • Messaging Frameworks - PAS, AIDA, etc.
  • Content Formats - Preferred formats
  • Distribution Channels - Preferred platforms
  • Frequency Guidelines - Posting frequency targets
  • Timing Guidelines - Best times per platform

💡 Tooltip: Content strategy automatically influences content generation. It helps ensure content aligns with your overall strategy.

How to Use:

  1. Go to Brand Editor → Strategy tab
  2. Click "Add Strategy"
  3. Enter strategy name
  4. Add content pillars (main themes)
  5. Set content mix percentages
  6. Select messaging frameworks
  7. Choose content formats and channels
  8. Set frequency and timing guidelines
  9. Save strategy

Best Practices:

  • Define 3-5 content pillars
  • Balance content mix (40% educational, 30% promotional, etc.)
  • Use proven messaging frameworks
  • Set realistic frequency targets
  • Update strategy quarterly

Content Calendar

Set up content calendars for seasonal and event-based content:

  • Seasonal Calendars - Holidays, seasons, events
  • Event-Based Calendars - Product launches, sales
  • Recurring Calendars - Weekly topics, themes
  • Tone Adjustments - Seasonal tone changes
  • Module Preferences - Preferred modules per period

💡 Tooltip: Content calendars automatically influence content generation during active periods. They help maintain relevance and timeliness.

How to Use:

  1. Go to Brand Editor → Calendar tab
  2. Click "Add Calendar"
  3. Choose calendar type (seasonal, event, campaign, recurring)
  4. Set date range (start/end dates)
  5. Add content themes
  6. Select module preferences
  7. Configure tone adjustments (if needed)
  8. Set recurrence pattern (for recurring calendars)
  9. Save calendar

Best Practices:

  • Plan calendars quarterly
  • Include major holidays and events
  • Set tone adjustments for seasonal content
  • Update calendars as events change
  • Use recurring calendars for weekly themes

Performance & Optimization

Track performance and optimize content creation.

Performance Benchmarks

Set targets for content performance:

  • Engagement Targets - Engagement rate targets per platform
  • Conversion Targets - Conversion rate targets
  • Reach Targets - Reach and impressions targets
  • Quality Score Targets - Content quality score targets

💡 Tooltip: Benchmarks help you track progress and identify areas for improvement. Compare actual performance against targets.

How to Use:

  1. Go to Brand Editor → Benchmarks tab
  2. Click "Add Benchmark"
  3. Select metric type (engagement, conversion, reach, quality_score)
  4. Choose platform and module type (optional)
  5. Set target value and benchmark value
  6. Choose unit (percentage, count, score)
  7. Set period (daily, weekly, monthly)
  8. Save benchmark

Best Practices:

  • Set realistic targets based on industry benchmarks
  • Track multiple metrics (engagement, conversion, etc.)
  • Update targets quarterly
  • Compare actual vs. target regularly
  • Adjust targets based on performance

Content Library

Build a reusable library of content snippets:

  • Snippets - Reusable content pieces
  • Templates - Content templates
  • Hooks - Opening hooks and attention-grabbers
  • CTAs - Call-to-action variations
  • Headlines - Headline variations

💡 Tooltip: Content library speeds up content creation by providing reusable snippets. AI can reference library items during generation.

How to Use:

  1. Go to Brand Editor → Library tab
  2. Click "Add Entry"
  3. Choose content type (snippet, template, hook, cta, headline)
  4. Enter title and content
  5. Set category (opening, closing, transition, etc.)
  6. Select applicable modules and platforms
  7. Add tags
  8. Save entry

Best Practices:

  • Build library over time
  • Tag entries for easy searching
  • Update library regularly
  • Use library for frequently needed content
  • Track usage and performance

Intelligence & Insights

Competitive intelligence and custom scoring.

Competitor Analysis

Track competitors and analyze positioning:

  • Competitor Profiles - Name, URL, positioning notes
  • Strengths & Weaknesses - Analyze competitor positioning
  • Differentiation Points - Identify what makes you different
  • Content Analysis - Analyze competitor content strategies

💡 Tooltip: Competitor analysis helps you differentiate your brand and identify opportunities. Use insights to refine your positioning.

How to Use:

  1. Go to Brand Editor → Competitors tab
  2. Click "Add Competitor"
  3. Enter competitor name and URL
  4. Add positioning notes
  5. List strengths and weaknesses
  6. Identify differentiation points
  7. Add content analysis (optional)
  8. Save competitor

Best Practices:

  • Track 3-5 main competitors
  • Update analysis quarterly
  • Focus on differentiation points
  • Use insights to refine positioning
  • Monitor competitor content regularly

Content Scoring Rules

Create custom scoring rules beyond standard gates:

  • Weighted Criteria - Define scoring criteria with weights
  • Module-Specific - Apply to specific modules or all modules
  • Minimum Thresholds - Set minimum acceptable scores
  • Flexible JSON Configuration - Customize scoring logic

💡 Tooltip: Custom scoring rules let you prioritize specific quality aspects. Use them to enforce brand-specific quality requirements.

How to Use:

  1. Go to Brand Editor → Scoring tab
  2. Click "Add Rule"
  3. Enter rule name and description
  4. Configure scoring criteria (JSON format)
  5. Set weight (0.0-10.0)
  6. Set minimum score threshold (optional)
  7. Select applicable modules
  8. Save rule

Best Practices:

  • Focus on brand-specific requirements
  • Use weights to prioritize criteria
  • Set realistic minimum thresholds
  • Test rules before relying on them
  • Update rules as brand evolves

Getting Started

Quick Start Checklist

  1. ✅ Set up Knowledge Base - Add FAQs, guidelines, and examples
  2. ✅ Review Analytics - Check completeness score and usage
  3. ✅ Configure Campaign Rules - Set required/forbidden modules
  4. ✅ Set Module Configs - Configure defaults for frequently used modules
  5. ✅ Define Content Strategy - Set content pillars and mix
  6. ✅ Create Content Calendar - Set up seasonal and event calendars
  7. ✅ Set Benchmarks - Define performance targets
  8. ✅ Build Content Library - Add reusable snippets and templates
  9. ✅ Track Competitors - Add competitor profiles
  10. ✅ Create Scoring Rules - Set custom quality requirements

Next Steps

Back to: Brands Overview